I find the idea,
then I build it.
Art director — sixteen years across brand, packaging and campaign work, plus a decade behind the camera. Concert and festival video for national touring artists, LED wall systems and live switching, then the edit. I direct the work and I shoot it.
Strategy
Audience and demographic analysis, positioning, channel planning.
Creative Direction
Concept, visual systems and campaign look & feel.
Production
Video, photography, design, web and motion — made or directed.
Performance
Metrics, demographic read, channel efficiency, iterate.
Selected Work
Extracts brand — logotype
Identity & design
Todo Sueño — brand design
Identity & design
Skincare — product photography
Photography
Live production · 2010–2019
Camera, LED video walls and show production for national touring artists.
Sixteen years of camera operation, LED video wall design and programming, staging, show controllers and on-site execution — for touring artists, festivals and live entertainment. No second takes.
- Stevie Wonder
- KISS
- Alice Cooper
- Rush
- Alice in Chains
- The Doors
- Bon Jovi
- No Doubt
- Tenacious D
- Skid Row
- The Runaways
- George Thorogood
- Chicago / CTA
- Boston
- Charli XCX
- Odesza
- Anderson .Paak
- Flo Rida
- SchoolBoy Q
- Tinashe
Who I am
I can do every job I direct.
Sixteen years of graphic design, web, motion, photography and film — doing the work and directing the people who make it. I can brief a freelancer properly because I've done their job, and I can tell you what the campaign did to the numbers because I read them myself.
“He has a way of motivating and inspiring on-camera talent and other creative production teams.”